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The four basics
What he was told he actually needs: a website or landing page, a Calendly link, a Google Sheet to track leads, and a LinkedIn profile that says what he does and who he serves. That is the whole starter setup, and you can build it in an afternoon. One page with one offer and one button. A booking link with one 20-minute call type. A sheet with six columns: business, contact, where you found them, date sent, reply, next step. A profile headline that reads like your offer line, not a job title. Everything else (CRM, voice agents, closers) can wait until you have clients asking for it.